what is ott

What is OTT? Everything You Need to Know About OTT Platforms?

What is OTT ?

OTT refers to films and TV content streamed over the internet, without needing a subscription to cable or satellite pay-TV services. Streaming services, such as Netflix, Hulu, and Amazon Prime, are increasingly popular and dominate the video content industry today. These platforms provide access to films and TV shows without the need for a traditional pay-TV service. In this blog, we will explain about the what is ott? and everything you need to know

  1. In the OTT video segment, the number of users is estimated to be increased 1.930 million by 2026.
  2. The user penetration which is currently at 43.1% in 2022 is to grow 49.9% by 2026. 
  3. The average revenue per user (ARPU) in the video OTT segment was projected to touch USD 62.65 in 2022. 

Why use OTT?

With an estimated 50% of North Americans now having Netflix subscriptions, it’s clear that OTT content is here to stay. Some of the key causes that draw viewers to the OTT format include accessibility, a wide range of content, and convenience.

Low Cost

Streaming services are quickly becoming the go-to choice for getting high-value content at a low cost. Instead of paying a hefty cable package fee, you can opt to subscribe to premium Netflix for just $17.99 per month or the more affordable basic plan at a mere $8.99 every month. That’s significantly cheaper than other viewing options and still allows you to enjoy all kinds of great content.

More Original Content

OTT providers such as Netflix and Amazon Prime are leading a trend in creating completely original content that viewers can’t access anywhere else. Alongside this, platforms like HBO Max and Disney+ also possess exclusive streaming licenses for shows or films that were previously only available on TV.

Compatibility with multiple devices

Watching OTT content is no longer limited to traditional television sets – it can now be done on a variety of devices. People with OTT accounts can have an enjoyable experience streaming the same content on their gaming console, smartphone, tablet, or smart TV. This added level of compatibility makes it easier to access content from any device.

The Shift from IPTV to OTT

Television content delivery has changed from traditional Internet Protocol Television (IPTV) to streaming services such as Over-the-top video and audio (OTT). This shift in distribution methods took place in the mid-1990s with IPTV as the common way for TV providers to deliver content. With IPTV, consumers were typically required to sign a contract with a service provider along with a set-top box and installation of hardware, limiting access to specific available channels in their region. However, with OTT, viewers have access to endless possibilities of global content, with none additional hardware or contracts.

How OTT is Delivered?

One of the major factors is its accessibility. People can enjoy online video content via apps or web browsers, as long as they have a high-speed internet connection and a compatible device.

Mobile OTT Devices

Allows users to watch their favorite shows and movies on the go. Smartphones and tablets can now download over-the-top (OTT) apps to stream these programs anytime, anywhere.

Personal Computer

Consumers can access OTT content from desktop browsers as well as mobile devices, giving them access to a wide variety of content.

Connected TV devices

The most popular devices are Roku, Apple TV, Fire TV, and game consoles like PlayStation come with OTT apps for global access to shows and movies.

Importance of OTT in the modern entertainment landscape

OTT is still relatively new compared to traditional media, so there’s yet a lot of untapped potential for marketers and companies that can use OTT to reach their desired audiences. With more and more people cutting the cord from traditional cable or satellite services and shifting towards online-only media consumption, OTT provides an avenue for businesses to market their products and services. So it’s crucial that companies get in on the trend now in order to capitalize on the huge growth potential of the OTT landscape.

Popular OTT Platforms Examples?

Here are some OTT Platforms (Apps):

  1. Hotstar
  2. Netflix 
  3. Amazon Prime Video 
  4. HBO etc.

Netflix provides video content based on a subscription.

  • With nearly 190 million subscribers worldwide, Netflix is raking in a significant amount of money each month.
  • Taking an average of $6 per subscriber per month, the subscription-based video streaming giant earns over $1 billion monthly and more than $12 billion annually.
  • With such high revenues, the production of series and movies need not be too costly for this industry leader.
Amazon Prime Video

Hotstar and Amazon Prime Video deliver movies/series to users, allowing them to purchase a single content.

Learn more about it by checking out these important amazon Prime Video statistics:

  • 200 million is the number of active subscribers worldwide on Amazon Prime Video
  • 66% of people from the U.S. aged 35 to 44 years old currently subscribe to Amazon Prime Video
  • Amazon Prime Video has been ranked as having the second largest choice of original content, behind only HBO Max and ahead of Hulu, according to surveys conducted among US adults.

YouTube is one best example, more of a sort of advertising platform where users pay nothing while advertisers keep supporting the business.

The most popular and successful AVOD platform for video creators is YouTube, where ads come as:

  • These ads can take various forms, such as pre-roll ads that play before the video.
  • Mid-roll ads that pause at strategic points throughout the content
  • In-video ads that appear on the screen during video playback.

Statistics here:

  • 96.5% of YouTubers struggle to earn above the poverty line. 
  • YouTube takes nearly half of a creator’s ad revenue.
  • In order to be eligible for YouTube’s AdSense program, a YouTube channel must have at least 1000 subscribers and 4000 valid watch hours in the past year.

They need several components to deliver the content you are streaming on your OTT platform:

  • CDN (Content Delivery Network),
  • Online video/audio Player,
  • Infrastructure to handle the storage & data requirements,
  • Streaming format,
  • DRM (Digital Rights Management) to protect against the piracy of your content,
  • Monetization Method to make money from your content,
  • Analytics Dashboard to learn and consider how your content is performing.

Future of OTT 

  • According to the latest statistics, Over-the-top (OTT) services have seen a high rate of adoption in North America, estimated to be at approximately 50%. This makes it one of the top adopters of OTT services in the world.
  •  A large majority of American consumers (80%) have opted for paid streaming video services.

Benefits of the OTT platform 

Video can be streamed on multiple devices like laptops, mobiles, smart TVs, and Tabs connected to the internet. Users can watch the video from anywhere.

Cost-effective – users can watch multiple movies, reality shows, and sports events with a single subscription, which is much cheaper when compared to money spent going to theatres to watch movies

Original content – some exclusive original content can be accessed only on a subscription, and such unique content is available only on a particular OTT platform.

Some Improvements that brought in the OTT platform to benefit all the stakeholders:

1) The association of producers in every movie industry of a particular language in India can come together and start a new OTT platform. This platform helps them to get more paid subscribers, and people will be relieved from subscribing to many platforms.

2) A Producer can earn money throughout their lifetime if the OTT platform pays for a particular movie based on the number of views. It will also motivate filmmakers to create quality content.

3) It can also use unique marketing strategies to avoid copying by the other subscribers to take part in a movie quiz after watching the movie on their platform. Introducing games based on film can also create interest and popularity among subscribers.

OTT Features On Webnexs 

White Label Platform

Multiple Payment Gateways

Low Latency

Eliminate buffering of videos online. Webnexs ensure a stream of quality content over

Live streaming & on-demand apps with no delay and ignoring network bandwidth.



Digital streaming infrastructure has become a powerful tool for broadcasters, video publishers, and content owners alike. It provides an opportunity to build profitable revenue stream engines quickly and easily, making it an invaluable asset in the ever-changing landscape of modern media.

Frequently Asked Questions






31 responses to “What is OTT? Everything You Need to Know About OTT Platforms?”

  1. Damyant

    To get started with your own OTT platform, it’s important to research and understand about what is ott and possibilities of this type of media delivery. Useful blog!
    Thanks for sharing

  2. Aachal

    I am interested in knowing more about OTT platforms and how they work. I have a project in mind and I was wondering if you could provide me with guidance on how to get started on this project. Would you be able to help me kick off my project?

    1. Nandini Ramachandran

      Hi Aachal.. Thanks for getting back to us. You can have detailed information about how to create an feature rich OTT platform from our technical team of streaming expertise.

      For getting in touch you can click on https://www.webnexs.com/contact-us.php & send-in your queries & we’ll be happy to answer them quickly.

  3. Baghyawati

    Hello! Can you explain what an OTT platform is and how it differs from traditional cable and TV services?

  4. Chakrika

    For content owner, it is important to familiarize yourself with the concept of Over-The-Top (OTT) media streaming. Therefore, take time out to understand the blog on fundamentals of OTT and how it operates from a business perspective.

  5. Franklin

    I am curious to know why OTT platforms are becoming increasingly popular as the number of users rapidly grows. What is the business perspective behind OTT platforms?

  6. Elizabeth

    This article provides great insight into the world of OTT technologies and how video-based business owners can leverage them to create more revenue streams. It is truly an invaluable resource that should not be overlooked.

  7. Hailey

    This article is extremely informative and detailed regarding the OTT technology and its monetization models that video-based business owners can use to generate more revenue.

  8. This article provides a great overview of OTT technology and its monetization models, making it an invaluable resource for any video-based business looking for new ways to increase their revenue.

  9. Jhansi

    I found this article extremely helpful in informing both business owners about what OTT is and how it works. I would appreciate if additional information can be provided to further explain the definition of over the top and how to get started with it. Thank you!

  10. Calisto

    I found this information about OTT and its working functionality to be very helpful for business owners and the general public. Please consider updating us with more on the definition of over the top as well as how to use it. Thank you!

  11. Trinity

    Great article explaining what is OTT and its working functionality. It’s really helpful for businesses that are looking to get started with OTT. Maybe you could include more information on the definition and be a bit more thorough in your explanation of how to get started with it?

  12. sonia

    It was really helpful to read about what an OTT platform is and how its work. Could you please provide more information about how to set up an OTT for our educational streaming business?

  13. steffan

    Thanks for sharing this information about OTT platforms and their definition. Could you please explain how we can get started with an OTT platform for our video streaming business ?

  14. dennin

    This article provides a comprehensive overview of what an OTT platform is and its definition. It would be greatly appreciated if you could provide us with more detailed instructions on how to launch our sports streaming business using an OTT platform. Thank you.

  15. Rahul Kupta

    Hi there, it’s nice to see that you’re interested in OTT platforms and are considering developing one. Have you researched the need for setting up an OTT platform on multiple platforms?

  16. Rakstra

    Greetings! It was great to get an introduction to OTT platforms. I am interested in understanding the steps to take when creating an OTT platform across multiple platforms. Could you please provide me with some help?

  17. Bali kupta

    Hi there! It’s great to read about what an OTT platform is. I’m looking for advice on building an OTT platform that can be accessed across multiple device platforms

  18. Rhea

    Are you looking for an expert opinion on what OTT stands for and how it can be advantageous for video-content creators? I recently read a blog post about the subject and am curious to hear your thoughts on the matter.

  19. Aiken

    After reading the article on OTT platforms and their definitions, I am interested in investing in a platform of my own. I believe that the potential for success is tremendous and I am eager to make this investment.

  20. Jesse

    It is useful to be aware of the current trends. Now is an opportune time to find out what OTT means and its purpose.

  21. jaden

    I thoroughly enjoyed the article about OTT platforms and their definition. I am considering investing a substantial amount in this venture to ensure its success.

  22. Ezekiel

    Are you curious about what OTT stands for and how it can benefit video-based content creators in launching successful platforms? An expert’s suggestion would be much appreciated!

  23. Amalya

    It’s great to see this informative overview of current trends. Now is a great time to get informed on what an OTT platform is and its significance.

  24. saran

    Hello, we need a demo of Webnexs OTT platform to showcase its features and functions in action.

  25. Halima

    It’s great to see this informative overview of current trends. Now is a great time to get informed on what an OTT platform is and its significance.

  26. Nelson

    This blog provides an informative overview of the concept of over-the-top (OTT) business and its relevance to video content providers when it comes to generating revenue. The article explores the OTT business definition and why this model is critical for digital video streaming services.

  27. Adley

    This blog post is an insightful overview of the definition of over the top (OTT) business, as well as its importance in revenue generation for video-based content owners. It presents a clear explanation that allows readers to understand why OTT is so important to this sector.

  28. galvin

    Excellent blog! It would be great to hear from an expert on what exactly is OTT and what it means. It would also be interesting to know how it can help video-based content creators launch successful platforms.

  29. Kian

    Could you provide additional information on what an OTT platform is and how it differs from traditional cable and television services, including a full definition?

  30. Jamie

    Do you need an expert’s opinion on OTT and how it could benefit video-based content producers for successful platform launches?

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