What is OTT Streaming?
OTT streaming allows them to watch videos at their convenience and on any device that supports it. OTT platforms includes Netflix, Disney+, and Hulu, all best ott streaming services also known as OTT Platforms. Official partners of the network provide these services for consumer-oriented entertainment purposes. These sites do not allow independent creators to upload their content.
Videos from independent creators and organizations can be hosted and delivered through video hosting platforms like Webnexs.
Such a program facilitates video management, monetization, and delivery. Associated content delivery networks enable these platforms to deliver content online (CDNs). CDNs are a collection of globally dispersed servers that deliver content to businesses and online audiences quickly and reliably.
Professional-grade These platforms give broadcasters complete control over the distribution of their content. White-label and custom branding options are available from the best providers. In this blog, know more about OTT meaning and OTT provider free list.
OTT Streaming Statistics & Trends:
As OTT services become more mainstream, providers are increasing their OTT pricing strategies in order to reach out to a wider audience. In South Africa, according to Global Market Insights, it is predicted that Pay-TV OTT streams will experience an 18% increase in business growth by the year 2026
By rising internet penetration, the global adoption of smartphones, and an increasing need for social distancing. The convenience of remote viewing and alluring video packages provided by Asia-Pacific markets have also greatly contributed to the rise of OTT streaming.
It offers an average revenue per user of $47.86 in 2021, and the number of users is predicted to reach 2,218 million by 2025, according to Statista’s projections. With its rapid growth, OTT streaming continues to be one of the most popular online streaming services available.
How does OTT streaming services work:
Cable and telecom networks are bypassed by over-the-top streaming services, which do not require a subscription. There are usually different subscription rates for each of these OTT providers, and each includes a specific bundle of their products. As a result, the provider decides what content or channels users receive as part of the bundle.
Users should not be forced to pay for services they don’t want. Unless they upgrade to a more expensive package, audiences have no say in what they get.
Other restrictions include a need for a particular type of hardware, as well as access to regionally specific content (such as sports). OTT, on the other hand, is not like that.
Regardless of their location, equipment, or time of day, audiences have access to all authorized content.
As a result, OTT streaming technologies monitor and adjust content delivery metrics in real-time to improve performance while minimizing disruptions.
Service providers can serve multiple streams at the same time thanks to features such as adaptive bitrate streaming. By offering a wide range of bandwidth options and device types, broadcasters can reach more people.
A better segmentation capability is another advantage of using OTT. Your users can sign up for the specific information they want to learn about instead of bombarding them with the same content. It will allow them to provide more detailed, actionable advice.
How Can You Choose the best OTT Streaming Services for Your Business?
Choosing the right streaming platform for your OTT business needs can be a challenging task. In order to get the most out of OTT streaming, you need to take into consideration three key factors. These include selecting services that offer high-quality streaming, scalability features, and reliable support services. By prioritizing these criteria, you’ll be sure to find the perfect streaming platform for your business.
Privacy & Security
It is one of the biggest priorities for businesses when it comes to selecting an EVP (Enterprise Video Platform). To ensure data and information being handled remain secure, the EVP should offer enterprise-grade encryption, DRM, fine-grained access controls, and Single Sign-On authentication. By using these features, businesses can limit unauthorized access and downloads of sensitive information stored on the platform.
Reliability
OTT, or Video on Demand, is an online service that allows businesses to stream videos whenever and wherever their audience needs them. To guarantee the reliability, make sure you choose a provider that offers effective Content Delivery Networks (CDNs) and Adaptive Bitrate Streaming (ABS). With these tools, you can be sure that your business’s videos are accessible everywhere and anytime.
Flexibility
For businesses, VOD provides an invaluable way to optimize the course of entities’ development. What’s more, with seamless customization capabilities, OTT platforms can cater to the company’s distinct needs and help create a powerful brand experience for users.
Top 5 Best OTT Streaming Services in 2023
If you are looking to start streaming your content, it is important to pick the platform that will work best for you. There are many options available, so let’s take a closer look at some of the top streaming platforms currently on the market. From features and pricing to customer support and usability, it pays off to investigate all of these factors before making your final decision.
Webnexs
Webnexs is one of the best OTT (Over-the-top) platforms, offering businesses a customizable streaming channel that is secure, compatible, and reliable. It also has monetization models for generating better revenue opportunities and a highly scalable video content management system that can stream videos with geographical restrictions. Additionally, it offers an enterprise video content management channel for resolving challenges related to video hosting, sharing, managing, and streaming.
Features
- White-label Video Streaming
- Video Monetization Methods – SVOD, AVOD, TVOD
- Content Management System(CMS)
- Multi Bitrate Streaming(MBR)
- Content Delivery Networks(CDN)
- Advanced-Data analytics dashboard
- Security features such as DRM, SSO
- HTML 5 Video Player
- API Integration
- SDKs for both android and ios
- M3U link support
- 1000+ live TV streaming via M3U
- Live Streaming for artists
- Live events
- Series and Episodes Streaming
- Native Andriod, iOS apps
- OTP based TV apps
- Multi-tenant deployment.
- 100% Customisation available
- 100+ Setting options etc.
Pros
- Easily affordable to all types of users
- Very easy to use
Cons
- No cons to point out
Flicknexs
Flicknexs is a renowned SaaS-based video streaming solution that provides professional and consumer users with an easy and convenient platform to distribute, manage and publish video content. Featuring elements such as a Content Delivery Network (CDN), video monetization features, and a comprehensive analytics dashboard. This platform is used by professionals and casual users alike and is renowned for its reliability and robustness.
Features
- White-label Video Streaming
- Video Monetization Methods – SVOD, AVOD, TVOD
- Content Management System(CMS)
- Multi Bitrate Streaming(MBR)
- Content Delivery Networks(CDN)
- Advanced-Data analytics dashboard
- Security features such as DRM, SSO
- HTML 5 Video Player
- API Integration
- SDKs for both android and ios
Pros
- Easily affordable to all types of users
- Very easy to use
Cons
- Literally, no cons to point out.
- The servers are standalone, which is set for the costing provided.
- However there is also option to host on AWS or on any elastic servers.
Dacast
Dacast is one of the best OTT streaming platforms available, offering a reliable and secure streaming service at an affordable price. With no contracts required and ad-free broadcasting options, as well as white-label services and complete customer support, Dacast provides an unbeatable OTT solution.
Features
- Ad-free streaming without any interruptions
- Video analytics to know users’ behavior
- White-label video streaming
- 100% complete ownership
- Enhanced security features
- 24/7 customer support
- RTMP encoder
- HLS support
- Powerful video analytics
- Different video monetization options
Pros
- Quick and responsive customer support
- Live streaming recording feature
Cons
- Only designed especially for professionals, not for beginners
Kaltura
Kaltura is one of the best OTT platforms in world available for enterprise brands and larger institutions. It offers SaaS-based solutions for developing media-oriented OTT software for lecture capture, virtual classes, and secure webinar hosting. Kaltura seamlessly integrates with existing CMS platforms and is perfect for seminars, courses, and eLearning experiences. It offers both live streaming and on-demand videos for registration or invitation-only events, and it comes with a 30-day free trial. Prices are listed upon request.
Features :
- Video player customization options
- Learning management system(LMS) for an online class
- Analytics
- API and SDK access
- Caption and translations
Pros
- Themes and tool options for customization
Cons
- It will not support any third-party tool integration for monetization
Brightcove
Brightcove is an established over the top(OTT) platform, software provider, and media network for enterprise applications. With Brightcove’s technology, streaming across various screens, users and devices is easy with no buffering or hiccups. Its centralized media cloud provides a variety of services that meets the needs of your business, including live streaming, monetization, marketing, encoding, and analytics. In addition to these features, Brightcove also offers contract-based ad placement services to further monetize content. This platform is the go-to option for businesses looking to make money off their videos.
Features:
- HTML 5 Video Player
- Analytics Dashboard
- Video monetization
- DRM Security features
- CRM integration
Pros
- Safe and secure platform
- Not suitable for beginners
Cons
- Very Expensive
- Ineffective Tech Support
Vidyard
Vidyard is the leading On-Demand video platform for hosting online videos on a large scale. With an extensive list of features like unmatchable player connectivity and customer service, as well as support for corporate communications, marketing, and sales, Vidyard is one of the best OTT platforms out there. It can also be used to record and send personalized videos with ease. Whatever your business’s needs are, Vidyard has the tools to help you capture more leads and provide better customer satisfaction for your customers!
Features:
- AI-based Captioning service
- AES and DRM Security options
- SDKs for Android and IOS apps
- Full API Video Integration
- Customer Support
- Adaptive video player
Pros
- AI-based captioning feature
- Video monetization option
Cons
- Some features are available only at a higher price plan
JW Player
JW Player is one of the best OTT platforms available today. It is a feature-rich, end-to-end video streaming service that enables users to easily import, control, and distribute videos. With its powerful multi-CDN network POPs located around the globe, JW Player ensures efficient distribution everywhere. As a result, it is trusted and used in over 130 countries for its reliable CDN solutions and seamless video streaming experience. In addition, its smart recommendation engine allows viewers to access engaging content in real-time.
Features:
- Geoblocking
- DRM Support
- Monetization Option – only AVOD
- Analytics
- Multiple screening
Pros
- Adaptive bitrate streaming
- Effective Content delivery network to reach globally
Cons
- Does not support subscription-based and transaction-based monetization model
Wowza
Wowza is one of the best over-the-top (OTT) platforms out there. Founded in 2005, it offers both OTT and live streaming services, with customizable video players that support streaming on all devices. It’s especially well known for its Wowza Streaming engine, used for self-hosting video, as well as its Wowza Cloud solution for video streaming.
Key Features:
- Cloud Transcoding
- White-label video streaming
- HTML 5 video player
- Wide security options like DRM, SSL
- Customer support
- Adaptive Bitrate streaming
Pros
- It is mainly suitable for bigger enterprises
Cons
- No monetization support
- No analytics support
Vimeo
Vimeo is widely considered to be one of the best OTT platforms available in the U.S., boasting over 200 million users and offering high-quality streaming services. It is popular for hosting a large selection of Oscar-nominated and award-winning films, TV episodes, and movies. Furthermore, Vimeo enables creators to retain more than 90% of their income after processing costs are deducted.
Key Features:
- Full-HD quality
- All-device video player
- Adaptive bitrate streaming
- Privacy tools
- Embed to any website
- White-label service
Pros
- Safe and secure platform
- Most reliable platform
- Unlimited number of inputs
Cons
- No Cons to mention
Conclusion
Video On Demand platforms offers an incredible opportunity for businesses to reach more viewers and grow their success. Getting the right OTT providers list who delivers content will be the key to achieving greater business growth.
If you would like to learn more about how OTT platforms can change your business for the better, consider Webnexs OTT for exceptional streaming services for any industry.
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